Common Feed Format

Our feed supports:

• Multiple Adverts with duration, analytic settings, priority etc.
• Each advert can have multiple content
  

  Each content can be scheduled by date, time and day.
  So this advert can play different content at different times.
  (The content is checked from top to bottom, so if the last one is schedule for always it will be played when nothing else is scheduled).

• Each content can have multiple media, which is cycled every time the content is played
• So, a simple feed like doohad would just have one content with one media.
• But, a feed such as ClearChannel might also use multiple content and media.