---
title: Analytics Dashboard
description: Analytics Dashboard
---
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# Analytics Dashboard
## This section provides an overview of the analytics dashboard, which is used to monitor audience engagement and demographic data collected from digital signage units. It explains how to use its filters, and outlines the key charts used to visualise user interaction.
### Filters
##### **Projects:**
**Label:** `Filter projects`**Function:** Filters data based on the **project.Usage Example:** Selecting "Acquire Digital Head Office" filters all dashboard data to just the units and media deployed at that office.
### **Units:**
**Label:** `Filter units`**Function:** Filters by **unit**, which refers to individual physical kiosks, screens, or displays (e.g., inside an airport terminal or retail environment).**Usage Example:** Selecting "DP01" restricts charts to data from that particular kiosk.
### **Media:**
**Label:** `Filter media`**Function:** Filters by specific **media asset** (image or video) being displayed.**Usage Example:** Selecting `1603983479-cbushops_1080x1920_20201028_v02.png` shows only interactions related to that asset.
### Charts
##### Dwell & Engagement (Bar Chart)
Displays the number of engagements or dwell events recorded over time. This chart helps identify spikes in user interaction and can be filtered by project, unit, or media. Useful for determining peak engagement days and inactivity periods. A "Dwell" is defined as the total amount of time spent in front of the unit whilst not actively looking at the content.
##### **Age Groups (Pie Chart)**
Visualises the distribution of detected users by age group, helping to analyse the primary demographic engaging with the content or device. Useful for tailoring future campaigns based on audience age trends.
##### **Genders (Pie Chart)**
Shows the gender breakdown of detected users.
##### **Emotions (Pie Chart)**
Displays emotional sentiment detected in users during interaction. Useful for gauging emotional response to content and can inform decisions about content tone, design, or placement e.g. a high percentage of neutral or sad could warrant reviewing what was displayed.
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